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TAMALE LESSON and IT’S TIME

The Change Making Media Lab has participated in an NIH grant to compare the effectiveness of dramatic narrative vs fact based informational documentary in motivating behavior. CMML made two movies – Tamale Lesson and Its Time – both having the same facts, and the social scientists then took the videos and compared them for relating information and motivating behavior. The first research published showed that the drama was equal to the informational in the viewer’s learning facts and was statistically more effective in motivating behavior change. This research makes a significant change in the way narratives and dramas can be used by health organizations. The movies received the Multi Media Award from American Public Health Association. The research conclusions are included in the section on Entertainment-Education

WATER AND THE CITY

CMML has made videos for TreePeople dealing with making cities sustainable. These videos have been shown to mayors across the country and to city councils in Europe and Australia, and Water and The City has been recognized at environmental film festivals.

WELL PLAYED

This 20 minute dramatic video called made for USC’s School of Psychiatry is about how to deal with kids with ADHD. This video has won 2 first prize awards at film festivals and been shown in Beijing and Europe at various conferences of concerned professionals.

A KNEE UP
and
OPERATION WALK

CMML has made videos for this organization that helps people around the world with free knee and hip operations. A KNEE UP is a dramatic narrative encouraging people in pain to seek relief through modern orthopedic surgeries.

THE DOE FUND
and
GENERATION BLUE

CMML has made three videos for The Doe Fund in New York which is the most successful organization working with the homeless.

FREEDOM FILES

Professor Jeremy Kagan was the producer and director of these 10 award winning half hour videos for the ACLU covering issues of social justice including racial profiling, voting rights, the drug wars, dissent, LGBTqueer rights, women’s rights and religious freedom.

THE DEMOCRACY SCHOOL

CMML has made 5 videos for the Community Environmental Legal Defense Fund and the Democracy School which builds sustainable communities by assisting people to assert their right to local self-government and the rights of nature.

BIONEERS

CMML has made videos for Bioneers which advances holistic education for global social, cultural and environmental issues by identifying progressive yet nature-honoring solutions to rising challenges of instability, inequality, and unsustainable growth.

In addition to producing videos, CMML has put on conferences at USC on social media issues including one on films from Israel and Palestine exploring the issues there and how cinema effects them.

RUN WOMEN RUN

This video is about encouraging women to run for political offices.

E-E

Professor Jeremy Kagan presents an analysis of Entertainment-Education

SHOT

This dramatic feature film produced and directed by Jeremy Kagan deals with the issue of gun violence in America and the study guide is being used to discuss the epidemic.

CONSPIRACY: THE TRIAL OF THE CHICAGO 8

Written and directed by Jeremy Kagan this ACE Award winning drama deals with the infamous political trial in 1969 that was a reaction to the protest in Chicago at the National Convention where people opposed the the war and inequality which led to police violence and the phrase "the whole world is watching."

BITE ME

CMML is developing an interactive web series called BITE ME! intended to empower preteens to deal with friendship, courage, rivalry, romance, fears, outrage and humor as they tackle headline issues including obesity, immigration, sustainability, racial and identity.